“Delete words that end with “ly.” It actually works. Stories really do read and sound better. Also, by eliminating those “throwaway intensifiers” you literally open up space for action words that definitely move a story along.

Try it. You’ll be totally surprised. Plus, many in the audience will surely thank you. Some will certainly stop complaining.”

-our standards editor, Mark Memmott

1 Comment

  1. I totally, fundamentally, categorically agree.

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